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OpenAI made AI Vine

Keep reading for my chat with Daniel Ek about stepping down as CEO of Spotify and some good links.

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Alex Heath
Oct 01, 2025
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My Sora feed.

OpenAI just made AI Vine. For now, Sam Altman is its star.

That’s my takeaway from playing with the new Sora app this afternoon. The first thing you notice about the Sora experience is how silly it feels. Even though it’s all AI-generated, the human “cameo” feature that uses someone’s likeness makes it feel fun and surprisingly human, too.

For now, Altman has defaulted to letting anyone make a Sora video using his likeness, which has made him inescapable when you swipe through the app’s feed. The user base is quite small (yes, it’s still invite-only, and I apologize, but I don’t have codes to share), and until today, it has consisted of only recently onboarded OpenAI employees. It will be interesting to see how Altman and other public figures handle the use of their likeness as more people get access.

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