Sources

Sources

X wants its haters back

Product chief Nikita Bier on journalists who left: “We have to earn their trust.” Also: Fidji Simo on OpenAI's Code Red, and a new episode of ACCESS.

Alex Heath's avatar
Alex Heath
Dec 12, 2025
∙ Paid

Months ago, Nikita Bier DM’d me asking for feedback on a new link viewer for X that loaded a webpage without booting you out of the app. The goal was to send more traffic to stories and hopefully entice journalists to return to the platform, he told me.

I’ve known Bier for years—before X, he was known for building viral social apps like TBH and Gas, whic…

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