Why OpenAI killed Sora
It's about GPUs. Also: CPUs are back, Meta's big stock awards, a CEO actually not blaming AI for layoffs, and more.
I spent today hopping between ARM’s big event and OpenAI HQ in SF. More on some of that below.
Hollywood spent the past six months agonizing over what Sora meant for the entertainment industry. Turns out it was just a side quest.
The Sora app is dead, along with its API, its planned integration into ChatGPT, and the $1 billion Disney partnership that was supposed to let people wield lightsabers with Luke Skywalker in AI-generated clips. The Disney deal was a handshake one and is now no more. The Sora team will pivot to world-simulation research for longer-term robotics work.
This is how fast things move at OpenAI: The company published a blog post updating Sora’s content policies yesterday. When Fidji Simo joined ACCESS just seven weeks ago, she talked at length about Sora and hinted at bringing its video generation to ChatGPT. Despite how the early hype around it had fizzled, she said Sora was “really nailing creation,” and that the company was “excited about what we’re seeing.”
